What the Falooda!
Ad Film
Swiggy
GENRE
Humour

Swiggy, one of India’s largest online food delivery platforms, is known for its creative advertising. After our successful collaboration on "What’s in a name?", we partnered again with Swiggy’s in-house team for the "What the Falooda" initiative, which supports customer care agents.

  • DIRECTED BY

    Pushpendra Nath Misra

  • Agency

    Swiggy (In-house)

  • PRODUCTION DESIGNER

    Sonali Bhatia

  • EXECUTIVE PRODUCER

    Anshul Jain

  • Art Director

    Ramesh Pal

  • Hair and Makeup

    Vidya Shankar Singh

  • Casting Director

    Shikha Pradeep

  • Offline editor

    Pushpendra Nath Misra, Vikas Gami

  • Music Director

    Abhishek Arora

  • DIRECTOR OF PHOTOGRAPHY

    Mitesh Mirchandani

  • CHEIF AD

    Swati Singh

  • ASSOCIATE PRODUCER

    Chirag Patel

  • LINE PRODUCER

    Ashish Kumar Modi, Amit Dey

  • Client

    Swiggy

  • Colorist

    Rahul Parab

  • Graphics and Animation

    Sonali Bhatia

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Mooh mein khana accha lagta hai, gaaliya nahi

Swiggy boldly campaigned against abusive behaviour towards delivery associates, prioritising employee well-being. We refined the script to include the tagline, “Mooh mein khana accha lagta hai, gaaliya nahi” (Food suits the mouth, not swear words).

The ad featured humorous yet impactful moments that highlighted abusive language in everyday situations, such as a queue-cutting incident, a hockey match and a police interrogation. These scenarios were tied together with a catchy background score, culminating in the song “Aaj na dene denge gaali,” (we won’t let you speak expletives today) which became the campaign’s core message. Sonali Bhatia’s graphics added a modern touch, enhancing the ad’s appeal.

 

Ultimately, the collaboration produced a humorous campaign urging customers to avoid expletives when reporting mistakes—because to err is human. We won a blue elephant and 3 small elephants for the campaign at the Kyoorious awards that year.