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DIRECTED BY
Pushpendra Nath Misra
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Agency
Swiggy (In-house)
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PRODUCTION DESIGNER
Sonali Bhatia
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EXECUTIVE PRODUCER
Anshul Jain
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Art Director
Ramesh Pal
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Hair and Makeup
Vidya Shankar Singh
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Casting Director
Shikha Pradeep
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Offline editor
Pushpendra Nath Misra, Vikas Gami
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Music Director
Abhishek Arora
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DIRECTOR OF PHOTOGRAPHY
Mitesh Mirchandani
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CHEIF AD
Swati Singh
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ASSOCIATE PRODUCER
Chirag Patel
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LINE PRODUCER
Ashish Kumar Modi, Amit Dey
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Client
Swiggy
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Colorist
Rahul Parab
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Graphics and Animation
Sonali Bhatia

Mooh mein khana accha lagta hai, gaaliya nahi
Swiggy boldly campaigned against abusive behaviour towards delivery associates, prioritising employee well-being. We refined the script to include the tagline, “Mooh mein khana accha lagta hai, gaaliya nahi” (Food suits the mouth, not swear words).
The ad featured humorous yet impactful moments that highlighted abusive language in everyday situations, such as a queue-cutting incident, a hockey match and a police interrogation. These scenarios were tied together with a catchy background score, culminating in the song “Aaj na dene denge gaali,” (we won’t let you speak expletives today) which became the campaign’s core message. Sonali Bhatia’s graphics added a modern touch, enhancing the ad’s appeal.
Ultimately, the collaboration produced a humorous campaign urging customers to avoid expletives when reporting mistakes—because to err is human. We won a blue elephant and 3 small elephants for the campaign at the Kyoorious awards that year.