Doston Se Udhaar
Ad Film
Home Credit / Ogilvy & Mather
GENRE
Humour

Home Credit offers financial solutions that are simple, transparent, and accessible. To highlight this, we collaborated with Ogilvy & Mather to create a humorous ad film with a clear message.

  • DIRECTED BY

    Pushpendra Nath Misra

  • Agency

    Ogilvy & Mather

  • PRODUCTION DESIGNER

    Sonali Bhatia

  • Client

    Home Credit

  • Hair and Makeup

    Sameer Ahmad

  • Casting Director

    Shikha Pradeep

  • Offline editor

    Pushpendra Nath Misra, Sonu Singh

  • Music Director

    Rohan and Vinayak

  • DIRECTOR OF PHOTOGRAPHY

    Manu Anand

  • CHEIF AD

    Collin D Cunha

  • LINE PRODUCER

    Siva Konar

  • Post-Supervisor

    Irfan Khan

  • Colorist

    Andreas Brueckl

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Udhaar le kar aur kitne chhote banoge?

Home Credit offers financial solutions that are simple, transparent, and accessible. To highlight this, we collaborated with Ogilvy & Mather to create a massy and popular spot with a clear message. The film features scenarios where the protagonist needs to ask for money due to financial constraints. A key challenge was integrating Visual Effects (VFX) without overwhelming the viewer. The script required the borrower to shrink with shame, narrated by the voice-over: “Udhaar le kar aur kitne chhote banoge?” (How much will you shrink under the shame of borrowing?). We partnered with MFX, Malaysia, to ensure effective VFX integration that enhanced the humour.

Targeting low-income groups needing small loans for items like phones, we relied on realistic casting and production design. Production designer Sonali Bhatia created detailed sets that reflected the characters’ lives. For the ‘Doston se udhaar’ film, we used a real Mumbai house, showcasing elements like a washing machine.