What’s in a name?
Ad Film
Swiggy
GENRE
Emotions

In our first collaboration, we created an ad film emphasising the importance of addressing delivery associates by their names, highlighting their unique identities.

  • DIRECTED BY

    Pushpendra Nath Misra

  • Agency

    Swiggy (In-house)

  • PRODUCTION DESIGNER

    Sonali Bhatia

  • EXECUTIVE PRODUCER

    Divyaa N Iyer

  • Art Director

    Gopal Chand Rajbhar

  • Hair and Makeup

    Vidya Shankar Singh

  • Casting Director

    Shikha Pradeep

  • Offline editor

    Pushpendra Nath Misra

  • Music Director

    George Joseph, Amar Mangrulkar

  • DIRECTOR OF PHOTOGRAPHY

    Siddharth Diwan

  • CHEIF AD

    Yatharth Awasthi

  • ASSOCIATE PRODUCER

    Chirag Patel

  • LINE PRODUCER

    Ashish Kumar Modi

  • Colorist

    Andreas Brueckl

  • Client

    Swiggy

  • Post Production House

    Futureworks

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The film achieved over 21 million views on YouTube and other platforms.

Swiggy is an online food delivery platform. In our first collaboration, we created an ad film emphasising the importance of addressing delivery associates by their names, highlighting their unique identities. We turned the script into the saga of a man who had been christened Swiggey at birth, making it remarkably sarcastic and subversively funny. We had to find kids of all ages up to the adulthood of the protagonist, demarcated by the scene in which he is getting the driver’s licence. We also added a mole as a face identification for the principal character.

The voice-over tied everything together and received positive feedback. The film achieved over 21 million views on YouTube and other platforms.