Social Bua
Ad Film
Coca-Cola / McCann
GENRE
Celebrity

Coca-Cola, a leading beverage brand, launched a campaign to position itself as the perfect icebreaker in awkward social situations.

  • DIRECTED BY

    Pushpendra Nath Misra

  • Agency

    McCann

  • CLIENT

    Coca-Cola

  • PRODUCTION DESIGNER

    Sonali Bhatia

  • EXECUTIVE PRODUCER

    Divyaa N Iyer, Madhulika Jalali

  • ART DIRECTOR

    Pravat Mati

  • HAIR AND MAKEUP

    Vidya Singh

  • Offline editor

    Yaser Abbas

  • Music Director

    Sagar Desai

  • DIRECTOR OF PHOTOGRAPHY

    Nikos Andritsakis

  • CHEIF AD

    Prashant Singh

  • LINE PRODUCER

    Ravi Tiwari

  • Post-Supervisor

    Vinay Singh

  • Colorist

    Rahil Merchant

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Coca-Cola pilao, mehmano ko kareeb lao!

Coca-Cola is a beverage that has a history of campaigns for bringing people closer together. In this ad starring Alia Bhatt, we showcased it as the perfect icebreaker, transforming awkward social situations into friendly interactions. When relatives of the groom come visiting a newly wed wife (she has never met them). She is in the process of setting up her home and her kitchen is not yet set up to offer refreshments but luckily Coca-Cola saves the day.

The ad captures the essence of our idea, highlighting that real joy comes from informal conversations. Excitement and happiness anchor these moments of togetherness, reinforced by the tagline, “Coca-Cola pilao, mehmanon ko kareeb lao” (Bring your guests closer with Coca-Cola).