Social Bua
Ad Film
Coca-Cola / McCann
GENRE
Celebrity

Coca-Cola, a leading beverage brand, launched a campaign to position itself as the perfect icebreaker in awkward social situations.

  • Executive Producers

    Pushpendra Nath Misra, Sonali Bhatia

  • Directed By

    Pushpendra Nath Misra

  • Client

    Coca-Cola

  • Agency

    McCann

  • Creative Collaborators

    Prateek Bhardwaj, Kartikeya Dixit

  • Films Head

    Jeet Kalra

  • Director of Photography

    Nikos Andritsakis

  • Production Designer

    Sonali Bhatia

  • Editor

    Yaser Abbas

  • Music Composer

    Sagar Desai

  • Producers

    Madhulika Jalali, Divyaa N Iyer

  • Line Producer

    Ravi Tiwari

  • Colorist

    Rahil Merchant

  • Chief AD

    Prashant Singh

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Coca-Cola pilao, mehmano ko kareeb lao!

In this ad starring Alia Bhatt; when relatives of the groom come to visit, unannounced, a newly wed wife (she has never met them) is surprised and awkward at first . She is in the process of setting up her home and her kitchen is not yet set up to offer refreshments but luckily Coca-Cola saves the day. 

The ad captures the essence of this idea, highlighting that real joy comes from informal conversations. Nervousness turns into happiness and Coca-Cola helps create memories, reinforcing the tagline, “Coca-Cola pilao, mehmanon ko kareeb lao” (Bring your guests closer with Coca-Cola).