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DIRECTED BY
Pushpendra Nath Misra
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Agency
McCann
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CLIENT
Coca-Cola
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PRODUCTION DESIGNER
Sonali Bhatia
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EXECUTIVE PRODUCER
Divyaa N Iyer, Madhulika Jalali
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ART DIRECTOR
Pravat Mati
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HAIR AND MAKEUP
Vidya Singh
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Offline editor
Yaser Abbas
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Music Director
Sagar Desai
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DIRECTOR OF PHOTOGRAPHY
Nikos Andritsakis
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CHEIF AD
Prashant Singh
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LINE PRODUCER
Ravi Tiwari
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Post-Supervisor
Vinay Singh
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Colorist
Rahil Merchant

Coca-Cola pilao, mehmano ko kareeb lao!
Coca-Cola is a beverage that has a history of campaigns for bringing people closer together. In this ad starring Alia Bhatt, we showcased it as the perfect icebreaker, transforming awkward social situations into friendly interactions. When relatives of the groom come visiting a newly wed wife (she has never met them). She is in the process of setting up her home and her kitchen is not yet set up to offer refreshments but luckily Coca-Cola saves the day.
The ad captures the essence of our idea, highlighting that real joy comes from informal conversations. Excitement and happiness anchor these moments of togetherness, reinforced by the tagline, “Coca-Cola pilao, mehmanon ko kareeb lao” (Bring your guests closer with Coca-Cola).