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Cello Maxtreme / JWT
GENRE
Humour

BIC Cello’s pens are staples in millions of Indian stationery stands, valued for their longevity and suitability for those who have much to say.

  • DIRECTED BY

    Pushpendra Nath Misra

  • Agency

    JWT

  • Client

    Cello Maxtreme

  • Art Director

    Sathyajith Sathyan

  • Hair and Makeup

    Vidya Shankar Singh

  • Casting Director

    Shikha Pradeep

  • Offline editor

    Pushpendra Nath Misra

  • Music Director

    Rohan and Vinayak

  • DIRECTOR OF PHOTOGRAPHY

    Mitesh Mirchandani

  • CHEIF AD

    Yatharth Awasthi

  • ASSOCIATE PRODUCER

    Chirag Patel

  • LINE PRODUCER

    Ashish Modi

  • Colorist

    Vineesh Vijayan

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You can write on the go!

We received a humorous script and by adding refinements and comic staging, we brought the idea to life. To showcase the longevity of the Cello Maxtreme, we caricatured the journey of a junior journalist with his team from the conference hall to the newsroom studio. Everyone along the way has more than a few suggestions for a new spicy caption for a news item. 

We built the scene cinematically, highlighting the product’s essential feature: its smooth writing on the go. Mitesh Mirchandani’s steady cam work added vibrant energy to the film. The film was infused with new energy and humour, delivering the giggles we’re known for.