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Executive Producers
Pushpendra Nath Misra, Sonali Bhatia
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Directed By
Pushpendra Nath Misra
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Agency
JWT
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Client
Cello Maxtreme
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Director of Photography
Mitesh Mirchandani
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Editor
Pushpendra Nath Misra
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Music Composers
Rohan & Vinayak
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Line Producer
Ashish Modi
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Colorist
Vineesh Vijayan
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Chief AD
Yatharth Awasthi
You can write on the go!
We received a humorous script and by adding refinements and comic staging, we brought the idea to life. To showcase the longevity of the Cello Maxtreme, we caricatured the journey of a junior journalist with his team from the conference hall to the newsroom studio. Everyone along the way has more than a few suggestions for a new spicy caption for a news item.
We built the scene cinematically, highlighting the product’s essential feature: its smooth writing on the go. Mitesh Mirchandani’s steady cam work added vibrant energy to the film. The film was infused with new energy and humour, delivering the giggles we’re known for.
