What’s in a name?
Ad Film
Swiggy
GENRE
Emotions

Swiggy is an online food delivery platform. In our first collaboration, we created an ad film emphasising the importance of addressing delivery associates by their names, highlighting their unique identities.

  • Executive Producers

    Pushpendra Nath Misra, Sonali Bhatia

  • Directed By

    Pushpendra Nath Misra

  • Client

    Swiggy

  • Agency

    Swiggy (In-house)

  • Creative Collaborators

    Shikha Gupta

  • Director or Marketing (Swiggy)

    Sneha John

  • Director of Photography

    Siddharth Diwan

  • Production Designer

    Sonali Bhatia

  • Editor

    Pushpendra Nath Misra

  • Music Composer

    George Joseph, Amar Mangrulkar

  • Producer

    Divyaa N Iyer

  • Line Producer

    Ashish Kumar Modi

  • Colorist

    Andreas Brueckl

  • Chief AD

    Yatharth Awasthi

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The film achieved over 21 million views on YouTube and other platforms.

We thought : what if ‘Swiggy’ was the name his parents chose for him? We turned the script into the saga of a man who had been christened Swiggy at birth, making it remarkably sarcastic and subversively funny. 

We had to find kids of all ages up to the adulthood of the protagonist, demarcated by the scene in which he is getting the driver’s licence. We also added a mole as a face identification for the principal character. The voice-over tied everything together and the film received extremely positive feedback. The film won numerous awards including Abby’s and Kyoorius.

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