Have Biscuit!
Ad Film
Filmfare / Lowe
GENRE
Celebrity

The Filmfare Awards in India celebrate excellence in Bollywood and have a dedicated fanbase. In 2014, Britannia 50-50 sponsored the awards and wanted to create an ad for a contest offering a chance to attend the ceremony.

  • DIRECTED BY

    Pushpendra Nath Misra

  • Agency

    Lowe Lintas

  • PRODUCTION DESIGNER

    Sonali Bhatia

  • Art Director

    Pravat Mati

  • Hair and Makeup

    Vidya Singh

  • DIRECTOR OF PHOTOGRAPHY

    Ravi K Chandran

  • CHEIF AD

    Abbas R Khan

  • LINE PRODUCER

    Thomas Chenetra

Read more Read less
This humorous ad resonated with viewers, celebrating Bollywood's magic and heightened emotions.

We partnered with Lowe Lintas to craft a dramatic, humorous spot infused with Bollywood flair.

The ad features a cop’s son who fails to secure Filmfare tickets for his Bollywood-loving mother. To win the tickets, she enters the Britannia contest for a chance to see her favourite stars.

Directed by Pushpendra Nath Misra, the script captures the essence of Hindi cinema with caricatured characters and exaggerated emotions. We cast Gulshan Grover, known for his villainous roles, to enhance the narrative.

The film showcases dramatic elements like a snake, a vamp, and shootouts in vegetable markets, creating a classic Bollywood vignette. Its editing mimics the tension of iconic film sequences.