-
Executive Producers
Pushpendra Nath Misra, Sonali Bhatia
-
Directed By
Pushpendra Nath Misra
-
Agency
McCann
-
Client
Mastercard
-
Director of Photography
Satyajit Pande
-
Production Designer
Sonali Bhatia
-
Editor
Pushpendra Nath Misra, Ankit Halai
-
Music Composer
Ram Sampath
-
Producers
Madhulika Jalali, Pooja Krishnamoorthy
-
Line Producer
Manish Sharma
-
Colorist
Navin Shetty

Life Khul Gayi!
This cinematic ad film has an earthy yet contemporary appeal. The ad features Irrfan Khan as a character reuniting with family and friends. Set against the backdrop of wedding preparations, it showcases the role MasterCard plays in life’s joyous moments. To add a personal touch, Jaipur—Irrfan’s hometown—was chosen as the location. The film comes alive with the charm of Irrfan and the vibrant streets of Jaipur, enhanced by local casting.
The protagonist observes that whilst the city has changed so much, the people have remained the same. Life is a bit more convenient though as MasterCard can be used at all the regular haunts from his college days. A modern yet nostalgic song composed by Ram Sampath and penned by Prasoon Joshi sir, with the refrain “Life Khul Gayi” (Life has opened up) forms the backbone of the film.