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Executive Producers
Pushpendra Nath Misra, Sonali Bhatia
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Directed By
Pushpendra Nath Misra
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Client
Cello Maxtreme
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Agency
JWT
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Director of Photography
Mitesh Mirchandani
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Editor
Pushpendra Nath Misra
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Music Composers
Rohan & Vinayak
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Line Producer
Ashish Modi
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Colorist
Vineesh Vijayan
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Chief AD
Yatharth Awasthi
You can write on the go!
We received a humorous script and by adding refinements and comic staging, we brought the idea to life. To showcase the longevity of the Cello Maxtreme, we caricatured the journey of a junior journalist with his team from the conference hall to the newsroom studio. Everyone along the way has more than a few suggestions for a new spicy caption for a news item.
We built the scene cinematically, highlighting the product’s essential feature: its smooth writing on the go. Mitesh Mirchandani’s steady cam work added vibrant energy to the film. The film turned out dynamic and funny, delivering the giggles we’re known for.
