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DIRECTED BY
Pushpendra Nath Misra
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DIRECTOR OF PHOTOGRAPHY
Will Humphris

Deewanapan alag alag tarah ka hota hai.
Set Max, an Indian television channel owned by Sony Pictures Network, partnered with us to create a tongue-in-cheek spot showcasing the entertaining and diverse nature of the channel. The ad needed to be epic and different, and despite the challenge of casting fresh faces for such a large-scale production, the agency trusted our choices, particularly after the success of our KBC ad with Shahrukh Khan.
The spot centred around the theme “Deewanapan alag alag tarah ka hota hai,” focusing on a character’s obsession with mirrors. Shot by Will Humphris in a documentary style, the ad captured events naturally, and renowned poet Ashok Chakradhar provided a crucial voiceover, even suggesting the now-iconic closing line, “Maza ghana de, Max Deewana bana de.” With its unique blend of scaled-down humour and timeless charm, the spot became a favourite among both the client and the audience.