The anticipation in the ad and the surprising climax made it an instant hit.

In this ad, we employed a deadpan, handheld documentary style to highlight the common toxic workplace. It provided the everyday 9-to-5 worker with a hero moment—standing up to a difficult boss, inspired by the opportunities offered by Monster.com. The anticipation in the ad and the surprising climax made it an instant hit. The employee misses a door, swinging back at him, in the dying moments of the spot.

Pushpendra says – while that seems like an accident, it was the only thing I rehearsed to perfection. This ad earned the recognition as a finalist at the New York Festivals 2005, a Gold at the Chennai Ad Club Awards, and a finalist spot at the Abby Awards 2005.